GET SMART

The Personal MBA by Josh Kaufman:
The Personal MBA is a comprehensive guide to mastering essential business concepts—without going to business school. Josh Kaufman breaks down complex topics into clear, practical lessons covering entrepreneurship, marketing, sales, finance, productivity, and systems thinking.

Core Ideas:

• Value Creation: A business exists to solve problems and create value for customers.

• Marketing & Sales: Understand your audience, communicate clearly, and close sales ethically.

• Systems Thinking: Businesses are systems—optimize and improve them continually.

• Decision Making: Learn mental models to think more clearly and act more effectively.

• Continuous Learning: Real business mastery comes from self-education and real-world experience.

Kaufman’s message: You don’t need an expensive MBA to succeed—just the right mindset, knowledge