Good Strategy Bad Strategy by Richard Rumelt cuts through empty slogans and buzzwords to show what real strategy is—and isn’t. He argues that a good strategy identifies obstacles, applies focus and leverage where it matters most, and provides a clear, coherent plan of action. Drawing on examples from business, military, and government, Rumelt reveals nine sources of power and demonstrates how true insight leads to effective results, while exposing the common traps of “bad strategy.”