IBM – Who Says Elephants Can’t Dance? by Louis V. Gerstner

Who Says Elephants Can’t Dance? by Lou Gerstner is the story of IBM’s dramatic turnaround in the 1990s. By 1993, IBM was near collapse after losing its edge in the fast-changing computer industry.

When Gerstner became CEO, most expected him to break up the company. Instead, he kept IBM together, cut prices to stay competitive, and shifted the focus to customer-driven solutions.

Through bold decisions and cultural change, IBM transformed from a failing giant into an industry leader once again. This memoir is both a crisis-management case study and a lesson in leadership and corporate renewal.