Playing to Win: How Strategy Really Works
Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin is a practical guide to building and executing successful business strategies. Drawing from Lafley’s experience leading Procter & Gamble, the authors present a five-step framework:
Winning aspiration – define your ultimate goal.
Where to play – choose the markets or segments to focus on.
How to win – determine the competitive advantage.
Core capabilities – build the skills and assets needed to win.
Management systems – create processes to support and sustain the strategy.
The book emphasizes making clear, deliberate choices rather than trying to succeed everywhere, and it uses real-world examples to show how disciplined strategic thinking leads to long-term success.

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